高級(jí)商務(wù)英語(yǔ)教程
- 所屬分類(lèi)：
- 作者：
陳夏南，許濤 主編
- 出版社：
同濟(jì)大學(xué)出版社
- ISBN：9787560844121
- 出版日期：2010-9-1
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原價(jià)：
￥32.00元
現(xiàn)價(jià)：￥25.60元
-
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圖書(shū)簡(jiǎn)介
本書(shū)全面、詳細(xì)介紹了各種重要商務(wù)場(chǎng)合下的英語(yǔ)運(yùn)用，涵蓋商務(wù)交流、商務(wù)職場(chǎng)、企業(yè)管理、市場(chǎng)營(yíng)銷(xiāo)、人力資源和商業(yè)文化等方面。全書(shū)共16個(gè)單元，每個(gè)單元均有豐富的實(shí)務(wù)材料，并提供了較完備的各種練習(xí)模式，特別強(qiáng)調(diào)增強(qiáng)學(xué)生的互動(dòng)交流能力。
本書(shū)供各類(lèi)高校非英語(yǔ)專(zhuān)業(yè)作公共英語(yǔ)課教材，也可供其他對(duì)商務(wù)英語(yǔ)感興趣的所有讀者使用。
目錄
Part One Business Communication
Unit 1 Job Interviews
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 2 Business Presentations
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 3 Business Negotiations
Text
Objective Case
Oral Practice
Supplementary Reading
Part Two Business Career
Unit 4 Office Politics
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 5 Office Etiquette
Text
Objective Case
Oral Practice
Supplementary Reading
Part Three Management
Unit 6 Effective and Efficient Management
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 7 Leadership
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 8 Entrepreneurship
Text
Objective Case
Oral Practice
Supplementary Reading
Part Four Marketing
Unit 9 Marketing Overview
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 10 Advertisement
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 11 Brands and Trademarks
Text
Objective Case
Oral Practice
Supplementary Reading
Part Five Human Resources
Unit 12 Human Resources Management
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 13 Human Needs and Motivation
Text
Objective Case
Oral Practice
Supplementary Reading
Part Six Business and Culture
Unit 14 Corporate Culture
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 15 International Business Culture
Text
Objective Case
Oral Practice
Supplementary Reading
Unit 16 Business Ethics and Social Responsibility
Text
Objective Case
Oral Practice
Supplementary Reading
Appendix: Guide and Samples of Business English Writing
Part 1 Principles of Business Writing
Part 2 Writing for Employment
1. Job Application Letters
2. Resumes
Part 3 Case Study Report
Part 4 Business Letters
Part 5 E-mail
Part 6 Memos
Part 7 Agendas & Minutes
1. Agendas
2. Minutes
Part 8: Business Proposals
References
