圖書簡介
經濟貿易的發展急需大量的國際貿易人才，特別是擁有一定英語能力的外貿綜合型應用人才。孫瑩編寫《國際商務英語》的目的是使廣大讀者了解國際商務相關知識，掌握參與國際貿易必備的國際市場營銷分析能力與國際貿易實務操作能力，具備一定對外貿易談判技巧。
目錄
GLOBALIZATION
Module 1 INTRODUCTION
Chapter 1 The World Renowned Banks
1.1 Citigroup
1.2 Dai-Ichi Kangyo Bank
1.3 JPMorgan Chase
1.4 Bank of America
1.5 Barclays Bank
1.6 Hong Kong and Shanghai Banking Corp.Ltd.
1.7 Bank of China
1.8 Bank of Montreal
1.9 Swiss Bank Corp
1.10 Fit Intetate Bankcorp
1.11 Standard Chartered Bank
1.12 Deutsche Bank
1.13 Bank of England
Reading Material
Exercises
Business Tip: Business Meeting
Chapter 2 International Economic Organizatio
2.1 Compreheive Economic Organizatio
2.2 Organizatio in.Trade
2.3 Organizatio in Finance
Reading Material
Exercises
Business Tip: Business Lunch
Module 2 INTERNATIONAL MARKETING
Chapter 1 Introduction to Marketing
Reading Material
Exercises
Business Tip: Making a Client Wait
Chapter 2 Analysis of Market Environment
2.1 Background of Market Environment
2.2 Relevant Knowledge
Reading Material
Business Tip: Learn About the Art of Gifting
Chapter 3 Market Research
3.1 Pre-knowledge
3.2 Theory of Marketing
Business Tip: Express Youelf through Your Business Card
Chapter 4 Market Segmentation, Targeting and Positioning
4.1 Introduction
4.2 Relevant Knowledge
Reading Material
Exercises
Business Tip: Negotiating Tip
Chapter 5 The Marketing Mix
5.1 4P's
5.2 Promotional Mix
Chapter 6 Channels of Distribution
6.1 Channels of Distribution
6.2 Wholesaling
Business Tip : Conveational Tip
Chapter 7 Marketing for E-commerce
7.1 Marketing for E-commerce
7.2 Relevant Knowledge
Reading Material
Module 3 PRACTICE OF INTERNATIONAL BUSINESS
Chapter 1 Establishing Business Relatio
1.1 Pre-knowledge
1.2 Correspondence
1.3 Dialogues
Exercises
Reading Material
Chapter 2 Inquiries and Offe
2.1 Pre-knowledge
2.2 Correspondence
2.3 Dialogues
Exercises
Reading Material
Chapter 3 Counteroffe
3.1 Pre-knowledge
3.2 Correspondence
3.3 Dialogues
Exercises
Reading Material
Chapter 4 Shipment
4.1 Pre-knowledge
4.2 Correspondence
4.3 Dialogues
Exercmes
Reading Material
Chapter 5 Iurance
5.1 Pre-knowledge
5.2 Correspondence
5.3 Dialogues
Exercises
Reading Material
Chapter 6 Terms of Payment
6.1 Pre-knowledge
6.2 Correspondence
6.3 Dialogues
Exercises
Reading Material
Chapter 7 Conclusion of Business
7.1 Pre-knowledge
7.2 Correspondence
7.3 Dialogues
Exercises
Module 4 BUSINESS CONTRACT MAKING
Chapter 1 Concept of Business Contract
1.1 Theory of Business Contract
1.2 Relevant Knowledge
Reading Material
Exercises
Chapter 2 Tips for a Business Contract
2.1 Tips to Create Business Contract
2.2 Tips for Business Contract Drafting
2.3 Tips for Business Contract Reviewing
2.4 Tips for Business Contract Negotiating
2.5 Tips for Business Contract Signing
Exercises
Reading Material
參考答案
參考文獻
經濟貿易的發展急需大量的國際貿易人才，特別是擁有一定英語能力的外貿綜合型應用人才。孫瑩編寫《國際商務英語》的目的是使廣大讀者了解國際商務相關知識，掌握參與國際貿易必備的國際市場營銷分析能力與國際貿易實務操作能力，具備一定對外貿易談判技巧。
GLOBALIZATION
Module 1 INTRODUCTION
Chapter 1 The World Renowned Banks
1.1 Citigroup
1.2 Dai-Ichi Kangyo Bank
1.3 JPMorgan Chase
1.4 Bank of America
1.5 Barclays Bank
1.6 Hong Kong and Shanghai Banking Corp.Ltd.
1.7 Bank of China
1.8 Bank of Montreal
1.9 Swiss Bank Corp
1.10 Fit Intetate Bankcorp
1.11 Standard Chartered Bank
1.12 Deutsche Bank
1.13 Bank of England
Reading Material
Exercises
Business Tip: Business Meeting
Chapter 2 International Economic Organizatio
2.1 Compreheive Economic Organizatio
2.2 Organizatio in.Trade
2.3 Organizatio in Finance
Reading Material
Exercises
Business Tip: Business Lunch
Module 2 INTERNATIONAL MARKETING
Chapter 1 Introduction to Marketing
Reading Material
Exercises
Business Tip: Making a Client Wait
Chapter 2 Analysis of Market Environment
2.1 Background of Market Environment
2.2 Relevant Knowledge
Reading Material
Business Tip: Learn About the Art of Gifting
Chapter 3 Market Research
3.1 Pre-knowledge
3.2 Theory of Marketing
Business Tip: Express Youelf through Your Business Card
Chapter 4 Market Segmentation, Targeting and Positioning
4.1 Introduction
4.2 Relevant Knowledge
Reading Material
Exercises
Business Tip: Negotiating Tip
Chapter 5 The Marketing Mix
5.1 4P's
5.2 Promotional Mix
Chapter 6 Channels of Distribution
6.1 Channels of Distribution
6.2 Wholesaling
Business Tip : Conveational Tip
Chapter 7 Marketing for E-commerce
7.1 Marketing for E-commerce
7.2 Relevant Knowledge
Reading Material
Module 3 PRACTICE OF INTERNATIONAL BUSINESS
Chapter 1 Establishing Business Relatio
1.1 Pre-knowledge
1.2 Correspondence
1.3 Dialogues
Exercises
Reading Material
Chapter 2 Inquiries and Offe
2.1 Pre-knowledge
2.2 Correspondence
2.3 Dialogues
Exercises
Reading Material
Chapter 3 Counteroffe
3.1 Pre-knowledge
3.2 Correspondence
3.3 Dialogues
Exercises
Reading Material
Chapter 4 Shipment
4.1 Pre-knowledge
4.2 Correspondence
4.3 Dialogues
Exercmes
Reading Material
Chapter 5 Iurance
5.1 Pre-knowledge
5.2 Correspondence
5.3 Dialogues
Exercises
Reading Material
Chapter 6 Terms of Payment
6.1 Pre-knowledge
6.2 Correspondence
6.3 Dialogues
Exercises
Reading Material
Chapter 7 Conclusion of Business
7.1 Pre-knowledge
7.2 Correspondence
7.3 Dialogues
Exercises
Module 4 BUSINESS CONTRACT MAKING
Chapter 1 Concept of Business Contract
1.1 Theory of Business Contract
1.2 Relevant Knowledge
Reading Material
Exercises
Chapter 2 Tips for a Business Contract
2.1 Tips to Create Business Contract
2.2 Tips for Business Contract Drafting
2.3 Tips for Business Contract Reviewing
2.4 Tips for Business Contract Negotiating
2.5 Tips for Business Contract Signing
Exercises
Reading Material
參考答案
參考文獻
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