商務(wù)英語(yǔ)函電
- 所屬分類(lèi)：
商業(yè)英語(yǔ)
- 作者：
黃荔青 主編
- 出版社：
廈門(mén)大學(xué)出版社
- ISBN：9787561535738
- 出版日期：2011-2-1
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原價(jià)：
￥21.00元
現(xiàn)價(jià)：￥15.80元
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圖書(shū)簡(jiǎn)介
高職教育作為我國(guó)高等教育的全新組成部分，如何確立培養(yǎng)目標(biāo)來(lái)適應(yīng)時(shí)代要求，培養(yǎng)高素質(zhì)的技能型人才，已經(jīng)成為人們關(guān)心的問(wèn)題。教材作為教育系統(tǒng)的軟件，它不僅反映著社會(huì)發(fā)展的要求，在某種程度上還直接決定著受教育者的培養(yǎng)質(zhì)量。因此，目前國(guó)內(nèi)外都非常注意教材的開(kāi)發(fā)和建設(shè)。為了適應(yīng)高職高專(zhuān)國(guó)際經(jīng)濟(jì)與貿(mào)易、商務(wù)英語(yǔ)等專(zhuān)業(yè)外貿(mào)函電教學(xué)的需要，我們組織省內(nèi)部分高職高專(zhuān)院校的教師、企業(yè)人士編寫(xiě)了高職高專(zhuān)現(xiàn)代服務(wù)業(yè)商務(wù)英語(yǔ)系列教材中的“商務(wù)英語(yǔ)函電”教材。
為了使教材編寫(xiě)適應(yīng)高職教育的特點(diǎn)以及時(shí)代發(fā)展的要求，我們?cè)诰帉?xiě)過(guò)程中盡量把最新的內(nèi)容吸收到教材中來(lái)，充分體現(xiàn)高職高專(zhuān)教材“以能力為本位、以應(yīng)用為目的、以學(xué)生為主體的特點(diǎn)”。 內(nèi)容上突出了“能力培養(yǎng)”‘和“創(chuàng)新教育”，例如：本書(shū)的章節(jié)按照外貿(mào)業(yè)務(wù)流程編排，使學(xué)生通過(guò)學(xué)習(xí)很快掌握知識(shí)，熟悉外貿(mào)進(jìn)出口工作的整個(gè)過(guò)程。
作為高職高專(zhuān)教材，為了方便教學(xué)和學(xué)生自主學(xué)習(xí)，每個(gè)章節(jié)前都有外貿(mào)業(yè)務(wù)簡(jiǎn)介和崗位要求，每個(gè)章節(jié)所選用信函中的重點(diǎn)、難點(diǎn)和例句都加有英漢注釋?zhuān)苏n后的詞匯練習(xí)、句子結(jié)構(gòu)練習(xí)和信函翻譯、撰寫(xiě)練習(xí)，我們還在每個(gè)章節(jié)后面選用了外貿(mào)業(yè)務(wù)的各種單據(jù)和實(shí)訓(xùn)材料供學(xué)生操練，本書(shū)還配有習(xí)題答案。
目錄
前言
Chapter Ⅰ Structure and Format of Business Letters
Chapter Ⅱ Establishing Business Relations
Brief Introduction
Lesson l Developing Client Base
Lesson 2 Request for Establishment of Business Relations
(A)A Letter from an Importer
(B)A Reply to the Above
Lesson 3 Transferring Business Relations
Lesson 4 Credit Enquiries
(A)Credit Enquiries
(B)A Reply to the Above
Skill Training for Establishing Business Relations
Chapter Ⅲ EnquiriesOffers and Counteroffers
Bfief IntroduCtion
Lesson 5 First Enquiry
(A)A First Enquiry
(B)A Reply to the Above Letter
Lesson 6 Specific Enquiry
(A)A Specific Enquiry
(B)A Reply to the Specific Enquiry
Lesson 7 0ffers
(A)A Firm Offer for Men，S Shirts and Men，S Jackets
(B)A Non-firm Offer for Tablecloths
Lesson 8 Counter0ffers
(A)Asking for Price Reduction
(B)Declining Counter-offer
(C)Accepting Counter-offer
Skill Training for Enquiries，Offers and Counter-offers
Chapter Ⅳ Orders
Brief Introduction
Lesson 9 An Order
(A)An Order for Evening Wear
(B)A Reply
Lesson l0 Declining an Order
(A)Declining an Order
(B)Offering Substitutes
Lesson ll Conclusion of Business
(A)Sending an S／C
(B)Counter-signature
sbu Training for Orders
Chapter Ⅴ Payment
Brief Introduction
Lesson l2 Asking for D／P Payment
Lesson l3 D／P Payment
(A)Declining D／P Payment
(B)Accepting D／P Payment
Lesson l4 Payment
(A)Asking for Payment
(B)Demanding Overdue Payment
skjll Training for Payment
Chapter Ⅵ L／C EstablishmentExtension and Amendment
Brief Introducfion
Lesson l5 Establishment of L／C
(A)Urging Establishment of L／C
(B)A Reply
Lesson l6 Asking for Extension of the L／C
Lesson l7 Asking for Amendment to the L／C
sbu Training for L／C EstablishmentExtension and Amendment
Chapter Ⅶ Packing and Shipment
Brief Introduction
Lesson l8 Packing Requirements
Lesson l9 Changing Packing Requirement
Lesson 20 Shipment
(A)Urging Shipment
(B)A Reply
Lesson 21 Transshipment and Partial Shipments
(A)Asking for Transshipment and Partial Shipments
(B)A Reply
Lesson 22 Information on Container Service
Skill Training for Packing and Shipment
Chapter Ⅷ Insurance
Bfief IntroduCuon
Lesson 23 About Insurance
Lesson 24 Insurance Advising
(A)Insurance Advising(1)
(B)Insurance Advising(2)
Lesson 25 Coveting Insurance and Insurance Clause
(A)Open Policy
(B)Insurance Clause
Skill Training for Insurance
Chapter Ⅸ Claims
Bfief Introduction
Lesson 26 Claims
(A)The Claim for Short-shipment
(B)Declining the Claim
Lesson 27 Claim for Poor Packing
Lesson 28 Claim for Short-delivery
Skill Training for Claims
Chapter Ⅹ Agency
Bfief Introduction
Lesson 29 Sole Agency
(A)Applications for Sole Agency
(B)An Unfavorable Reply
Lesson 30 A Favorable Reply to the Request for Sole Agency
Lesson 31 Sole Agency Agreement
Skill Training for Agency
Appendix Some Useful Documents
References
