我要學(xué)商務(wù)談判英語(yǔ)
- 所屬分類(lèi)：
- 作者：
盛丹丹 主編
- 出版社：
金盾出版社
- ISBN：9787508264189
- 出版日期：2010-10-1
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原價(jià)：
￥19.00元
現(xiàn)價(jià)：￥13.30元
-
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圖書(shū)簡(jiǎn)介
本書(shū)細(xì)致地向讀者展示了商務(wù)貿(mào)易的每一個(gè)過(guò)程。全書(shū)分為8章60個(gè)單元，包括拓展業(yè)務(wù)、市場(chǎng)營(yíng)銷(xiāo)、貿(mào)易談判、合作形式、簽約談判、商務(wù)會(huì)展、舌戰(zhàn)會(huì)議室、處理危機(jī)。本書(shū)可以全方位、立體式地幫助讀者成為一位地道的商務(wù)達(dá)人。
目錄
Chapter 1 Extending Business
Unit 1 Making An Appointment
Unit 2 Changing Plans
Unit 3 Visiting
Unit 4 Making An Introduction
Unit 5 Showing The Intention
Unit 6 Greeting Each Other
Unit 7 About The Company
Unit 8 Dining With Clients
Chapter 2 Marketing
Unit 1 Market Research
Unit 2 Channels Of Distribution
Unit 3 Quality Control
Unit 4 In Season And Off Season
Unit 5 Market Advancing And Falling
Unit 6 Advertisement Strategy
Unit 7 Noticeable Package
Unit 8 Promotion Strategy
Unit 9 Media And Public Relations
Unit 10 Business On-line
Unit 11 After-sale Services
Chapter 3 Trade Negotiations
Unit 1 Inquiry And Offer
Unit 2 Counter-offer
Unit 3 Quantity
Unit 4 Packaging
Unit 5 Shipment
Unit 6 Delivery Time
Unit 7 Insurance
Unit 8 Commodity Inspection
Unit 9 Terms Of Payment
Chapter 4 Forms Of Trade
Unit 1 Agency
……
Chapter 5 Contract
Chapter 6 Business Exhiition
Chapter 7 In The Meeting Room
Chapter 8 Dealing With Troubles
