商務(wù)英語(yǔ)泛讀
- 所屬分類：
- 作者：
李娜，孫靜 主編
- 出版社：
電子工業(yè)出版社
- ISBN：9787121114281
- 出版日期：2010-8-1
-
原價(jià)：
￥19.00元
現(xiàn)價(jià)：￥15.20元
-
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圖書(shū)簡(jiǎn)介
本書(shū)共分10章，內(nèi)容包括國(guó)際貿(mào)易、國(guó)際經(jīng)貿(mào)組織、企業(yè)文化、品牌與品牌名稱、國(guó)際競(jìng)爭(zhēng)、營(yíng)銷、促銷、報(bào)價(jià)、電子商務(wù)和經(jīng)濟(jì)危機(jī)十大主題。每章由Text A、Text B和Text C 3篇文章組成，每篇文章以教學(xué)目標(biāo)、導(dǎo)入、獨(dú)立閱讀和詞匯預(yù)習(xí)作為課前任務(wù)，以課堂閱讀、詞組、詞匯、句子和討論作為課堂任務(wù)和課后任務(wù)。通過(guò)任務(wù)引導(dǎo)學(xué)生積極預(yù)習(xí)、練習(xí)和復(fù)習(xí)，在完成閱讀任務(wù)的同時(shí)擴(kuò)大商務(wù)英語(yǔ)的理論知識(shí)面，培養(yǎng)英語(yǔ)的閱讀技巧，提高專業(yè)英語(yǔ)的閱讀能力。
本書(shū)既可作為高職高專、商務(wù)英語(yǔ)專業(yè)及相關(guān)專業(yè)教材，也可作為有關(guān)從業(yè)人員的培訓(xùn)教材或閱讀參考書(shū)。
目錄
Chapter 1 Survey of International Trade
Overall Task 1:learning objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 2 International Economic and Trade Organizations
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 3 Corporate Culture
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 4 Brand and Brand Names
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 5 International Competition
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Textm
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 6 Marketing
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 7 Promotion
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 8 Pricing
Overall Task 1:Leaming Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 9 E-commerce
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 10 Economic crisis
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
