國(guó)際商貿(mào)英語(yǔ)函電教程
- 所屬分類：
- 作者：
秦亞農(nóng)，李奕 主編
- 出版社：
中南大學(xué)出版社
- ISBN：9787810618915
- 出版日期：2004-8-1
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原價(jià)：
￥26.00元
現(xiàn)價(jià)：￥20.20元
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圖書(shū)簡(jiǎn)介
高等職業(yè)教育的辦學(xué)宗旨是培養(yǎng)基層和生產(chǎn)第一線技術(shù)應(yīng)用型人才，強(qiáng)調(diào)基本素質(zhì)和技能的培養(yǎng)，注重針對(duì)性和實(shí)用性，從而造就基本功扎實(shí)、操作能力強(qiáng)的復(fù)合型、實(shí)用型人才。隨著全球經(jīng)濟(jì)一體化、我國(guó)加入WTO以及信息技術(shù)的迅速發(fā)展，國(guó)際商貿(mào)函電從內(nèi)容到形式都發(fā)生了巨大變化，對(duì)人才培養(yǎng)也有了新的要求。本書(shū)根據(jù)高職院校函電教學(xué)大綱，在保留和吸收現(xiàn)有函電教材優(yōu)點(diǎn)的基礎(chǔ)上，大膽改革教學(xué)內(nèi)容和教學(xué)方法，以符合教學(xué)大綱確定的培養(yǎng)目標(biāo)以及國(guó)際貿(mào)易的發(fā)展趨勢(shì)。
本書(shū)按進(jìn)出口業(yè)務(wù)環(huán)節(jié)的先后分章編寫(xiě)，用較為通俗的英語(yǔ)系統(tǒng)介紹國(guó)際商貿(mào)函電的基本格式、寫(xiě)作特點(diǎn)、國(guó)際商貿(mào)過(guò)程的各個(gè)主要環(huán)節(jié)及每個(gè)環(huán)節(jié)所涉及的代表性信函；編入了常用合同及單證，通過(guò)實(shí)例使學(xué)生了解合同及各種常用單證的格式，以加強(qiáng)學(xué)生用英語(yǔ)處理進(jìn)出口業(yè)務(wù)往來(lái)函電、簽訂合同和制作單證的實(shí)際操作能力。
目錄
Chapter 1 Business Letter Writing
Introduction
Part One Writing Principles and Language Features
Part Two The Structure and Layout
Chapter 2 Establishing and Promoting Business Relations
Introduction
Lesson 1 Seeking New Customers
Lesson 2 Establishing Business Relations
Lesson 3 Credit Enquiry from the Bank
Chapter 3 Enquiries,Offers and Counter-offers
Introduction
Lesson 4 A First Enquiry
Lesson 5 A Specific Enquiry
Lesson 6 A Finn Offer
Lesson 7 A Non-firm Offer
Lesson 8 Asking for Proforma Invoice
Lesson 9 (A) A Counter-offer
(B) Declining a Counter-offer
Lesson 10 Acceptance of a Counter-offer
Chapter 4 Acceptance and Orders
Introduction
Lesson 11 An Initial Order
Lesson 12 (A)A Repeat Order
(B) Declining a Repeat Order
Lesson 13 Confirming an Order
Lesson 14 (A) Sending a Sales Contract
(B) A Reply
Appendix: Speciment of a Sales Contract
Chapter 5 Payment
Introduction
Lesson 15 (A)Proposing to Pay by 30 Days L/C
(B) A Reply
Lesson 16 (A)Asking for Easier Payment Terms
(B) A Reply
Lesson 17 Urging Establishment of L/C
Lesson 18 Amending L/C to Allow Partial Shipment and Transshipment
Lesson 19 Asking for L/C Extension
Lesson 20 Request for Earlier Payment
Appendix: A Speciment of an L/C
Chapter 6 Packing and Shipment
Introduction
Lesson 21 Packing Requirements
Lesson 22 Shipping' Instructions
Lesson 23 Shipping Advice
Lesson 24 Urging Shipment
Appendix: Speciment of an Ocean B/L
Chapter 7 Insurance
Introduction
Lesson 25 Type of Coverage
Lesson 26 Covering Insurance for the Buyer
Lesson 27 (A) Asking for Excesssive Insurance
……
Chapter 8 Complaints and Claims
Chapter 9 New Trade Forms in Ues
Chapter 10 E-mail and E-commerce
Appendix
Vocabulary
