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實(shí)用電子商務(wù)英語(yǔ)(第2版新世紀(jì)高職高專(zhuān)電子商務(wù)類(lèi)課程規(guī)劃教材)
- 所屬分類(lèi):
高職高專(zhuān)
- 作者:
王海東,吳珊娜 主編
- 出版社:
大連理工大學(xué)出版社
- ISBN:9787561136539
- 出版日期:2010-6-1
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原價(jià):
¥22.00元
現(xiàn)價(jià):¥16.00元
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圖書(shū)簡(jiǎn)介
本書(shū)以電子商務(wù)理論知識(shí)為基礎(chǔ),精心組織,合理選材,為學(xué)生提供了一套內(nèi)容豐富、技術(shù)先進(jìn)的專(zhuān)業(yè)英語(yǔ)教材。同時(shí)為了幫助學(xué)生學(xué)習(xí)專(zhuān)業(yè)英語(yǔ),我們還系統(tǒng)地介紹了專(zhuān)業(yè)英語(yǔ)中最常見(jiàn)的語(yǔ)法現(xiàn)象,以及科技英語(yǔ)的特點(diǎn)及翻譯技巧。
目錄
Unit 1 IntroductiOn tO Electronic Commerce
Vocabulary
Phrases
Abbreviations
Notes to the Passage
Exercises
Passage for Reading
參考譯文
Unit 2 Revenue Models of E——Commerce
Vocabulary
Phrases
Abbreviations
Notes to the Passage
Exercises
Passage for Reading
參考譯文
Unit 3 Web Site Presence of the Electronic Commerce
Vocabulary
Phrases
Abbreviations
Notes to the Passage
Exercises
Passage for Reading
參考譯文
Unit 4 Payment of Electronic Commerce
Vocabulary
Phrases
Abbreviations
Notes to the Passage
Exercises
Passage for Reading
參考譯文
Unit 5 Security Issues of Electronic Commerce
Vocabulary
Phrases
Abbreviations
Notes to the Passage
Exercises
Passage for Reading
參考譯文
Unit 6 Customer Relationship Management
Vocabulary
Phrases
Abbreviations
Notes to the Passage
Exercises
Passage for Reading
參考譯文
Unit 7 Supply Chain Management
Vocabulary
Phrases
Abbreviations
Notes to the Passage
Exercises
Passage for Reading
參考譯文
Unit 8 Online Marketing
Vocabulary
Phrases
Abbreviations
Notes to the Passage
Exercises
Passage for Reading
參考譯文
Unit 9 Online Auctions and Virtual Communities
Vocabulary
Phrases
Abbreviations
Notes to the Passage
Exercises
Passage for Reading
參考譯文
Unit 10 Planning and Managing for Electronic Commerce
Vocabulary
Phrases
Abbreviations
Notes to the Passage
Exercises
Passage for Reading
參考譯文
參考文獻(xiàn)