經(jīng)貿(mào)英語（全國高職高專專業(yè)英語規(guī)劃教材）
- 所屬分類：
- 作者：
房玉靖 主編，劉玉玲 副主編
- 出版社：
清華大學(xué)出版社
- ISBN：9787302208617
- 出版日期：2009-11-1
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原價：
￥31.00元
現(xiàn)價：￥23.30元
-
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圖書簡介
本書是專為高職高專英語教學(xué)所編寫的一本綜合性教材，根據(jù)高職教育培養(yǎng)“高素質(zhì)技能型專門人才”的目標(biāo)，本著高職教育“實用為主、夠用為度”的指導(dǎo)思想，針對高職高專學(xué)生的特點，以經(jīng)貿(mào)工作的實際需求為出發(fā)點，集閱讀、寫作和翻譯為一體，著重培養(yǎng)學(xué)生的實際語言應(yīng)用能力，全方位地訓(xùn)練學(xué)生經(jīng)貿(mào)英語的閱讀能力和書面表達(dá)能力。
本書編排靈活，實用性強(qiáng)。本書適用于高職高專院校商務(wù)英語、國際貿(mào)易、國際商務(wù)等相關(guān)專業(yè)的學(xué)生，也可供從事翻譯、外事、外經(jīng)貿(mào)、旅游等涉外人員及有較好基礎(chǔ)的英語自學(xué)者使用。
目錄
Unit 1 China's Eco, nomy
Warm-up: Bilingual Reading
Text A: China's Development Roadmap
Text B: Beefing Up BPO
Business English Translation
Extended Knowledge: Business English Writing
Unit 2 Investment and Technology Transfer
Warm-up: Bilingual Reading
Text A: Transfer of Technology to Developing Countries
Text B: Foreign Investment Hits $2.1!
Trillion in 30 Years
Business English Translation
Extended Knowledge: Business English Writing
Unit 3 Banking System
Warm-up: Bilingual Reading
Text A: Knowledge of Bank Deposit
Text B: China to Spend 78% More on Emission Reduction
Business English Translation
Extended Knowledge: Business English Writing
Unit 4 Financial Crisis
Warm-up: Bilingual Reading
Text A: Foreign Ptrchases of U.S. Debt Rise
Text B: ECB, Bank of England Cut Rates to Record Lows
Business English Translation
Extended Knowledge: Business English Writing
Unit 5 Stimulus to Economy
Warm-up: Bilingual Reading
Text A: What Should Washington Do?
Text B: European Leaders Agree to Extra Stimulus Money
Business English Translation
Extended Knowledge: Business English Writing
Unit 6 Global Efforts Ne, eded
Warm-up: Bilingual Reading
Text A: Crisis Reveals Growing Finance
Gaps for Developing Countries
Text B: G-20 Leaders Lay out Plan to Restore Growth
Business English Translation
Extended Knowledge: Business English Writing
Unit 7 Entrepreneurship and Employment
Warm-up: Bilingual Reading
Text A. Entrepreneurship
Text B: Unemployment Is Americans' Top
Economic Concern
Business English Translation
Extended Knowledge: Business English Writing
Unit 8 A Glance at America's Economic Situation
……
Unit 9 Combating Crisis
Unit 10 Marketing
Unit 11 Advertesing
Unit 12 Human Resources
Unit 13 E-Commerce
Unit 14 Customs Declaration
Unit 15 Contracts
Unit 16 Logistics
Appendix Ⅰ Reference & Key
Appendix Ⅱ Commonly-Used Business Terms
參考文獻(xiàn)
