圖書簡介
本書根據商務企業涉外秘書主要工作任務與典型職業活動需要編排教學內容,重點突出涉外秘書商務函件、會務組織、事務處理等工作內容,按項目任務驅動、情景案例先導等新型高職教育理念編排單元教學內容,并強化了相應的實踐實訓環節,以突出高職教材的應用性與技能性特色。本書注重知識與技能、語言與文化的結合,既有利于培養文秘專業學生運用英語的交流能力、跨文化交際能力,也有利于培養學生的思維能力、遷移能力和職業能力。通過對本書的學習,可提高涉外文秘、文秘專業及其他專業學生從事涉外秘書工作時必備的英語聽、說、讀、寫、譯的實踐能力。
本書由國家示范性高職院校相關專家與涉外企業資深秘書合作開發,是“高職高專商務英語類專業規劃教材”之一。不僅可作為文秘專業、涉外文秘專業相關課程主教材,也可作為在職人員學習和從事涉外文秘工作的參考用書。
目錄
Unit 1 Receiving Visitors
Part Ⅰ Read and Talk
Conversation 1 Receiving Visitors
Conversation 2 Dinners and Banquets
Conversation 3 Seeing Visitors off
Part Ⅱ Practical Writing
1. Toast
2. Welcome Speech and Answering Speech
3. Farewell Speech and Send-off Speech
4. Visitors Registration Form
Part Ⅲ Exercises
Part Ⅳ Supplementary Reading
Getting Some Knowledge of a Secretary
Unit 2 Entertaining Guests
Part Ⅰ Read and Talk
Conversation 1 Recreational Activities
Conversation 2 Arranging Sightseeing
Conversation 3 Shopping
Part Ⅱ Practical Writing
1. Itinerary
2. Greeting Card
3. Letters of Congratulations
4. Tour Guide Speech
Part Ⅲ Exercises
Part Ⅳ Supplementary Reading
What Makes an Efficient Secretary?
Unit 3 Phones, Faxes and E-mails
Part Ⅰ Read and Talk
Conversation 1 A Business Call
Conversation 2 Booking Tickets
Conversation 3 Hotel Reservation
Part Ⅱ Practical Writing
1. Telephone Message
2. E-mail
3. Faxes
Part Ⅲ Exercises
Part Ⅳ Supplementary Reading
The Traditional and Modern Offices
Unit 4 Invitations
Part Ⅰ Read and Talk
Conversation 1 Invitation to a Dinner
Conversation 2 Invitation to a Trade Fair
Conversation 3 Declining an Invitation
Part Ⅱ Practical Writing
1. Invitation and Reply
2. Letters of Invitation
3. Visiting Card
Part Ⅲ Exercises
Part Ⅳ Supplementary Reading
Social Customs about Invitations in America
Unit 5 Plans, Reports and Summaries
Part Ⅰ Read and Talk
Conversation 1 Discussing Plans
Conversation 2 Making Schedules
Conversation 3 Giving Reports
Part Ⅱ Practical Writing
1. Plan
2. Report
3. Summary
Part Ⅲ Exercises
Part Ⅳ Supplementary Reading
Diaries and Planning
Unit 6 Conferences and Exhibitions
Part Ⅰ Read and Talk
Conversation 1 Meeting Arrangements
Conversation 2 During the Interval of the Meeting
Conversation 3 Attending the Exhibition
Part Ⅱ Practical Writing
1. Notifications of Meetings
2. Agendas
3. Minutes
Part Ⅲ Exercises
Part Ⅳ Supplementary Reading
How to Take Minutes
Unit 7 Filing Management
Part Ⅰ Read and Talk
Conversation 1 Filing System
Conversation 2 Filing Instructions
Conversation 3 E-Filing
Part Ⅱ Practical Writing
1. Memorandum or Memo
2. Bill and Form
3. Notice
Part Ⅲ Exercises
Part Ⅳ Supplementary Reading
How to File Catalogues from Potential Suppliers Efficiently
Unit 8 New Product Launch
Part Ⅰ Read and Talk
Conversation 1 Preparing for New Product Launching
Conversation 2 Issuing the Information about the New Product
Conversation 3 Q~-A Session
Part Ⅱ Practical Writing
1. Press Release
2. Poster
Part Ⅲ Exercises
Part Ⅳ Supplementary Reading
Advertising a Product on the Internet
Unit 9 Business Correspondence
Part Ⅰ Read and Talk
Conversation 1 Inquiry and Offer
Conversation 2 Counter-Offer and Counter-Counter-Offer
Conversation 3 Payment and Delivery
Part Ⅱ Practical Writing
1. Enquiry
2. Offer
3. Counter Offer
Part Ⅲ Exercises
Part Ⅳ Supplementary Reading
Inquires and Offers
Unit 10 Business Negotiations, Contract and Agreement
Part Ⅰ Read and Talk
Conversation 1 Business Negotiations
Conversation 2 Signing a Contract
Conversation 3 After the Agreement
Part Ⅱ Practical Writing
Contract and Agreement
Part Ⅲ Exercises
Part Ⅳ Supplementary Reading
How to Write an Effective Contract
Unit 11 Complaints, Adjustments and After-sales Services
Part Ⅰ Read and Talk
Conversation 1 Complaints
Conversation 2 Adjustments
Conversation 3 After-Sales Services
Part Ⅱ Practical Writing
Letter of Complaint or Claim and Their Replies
Part Ⅲ Exercises
Part Ⅳ Supplementary Reading
What You Need to Know for Writing an Apology Letter
Unit 12 Job Hunting
Part Ⅰ Read and Talk
Conversation 1 Before the Interview
Conversation 2 At the Interview
Conversation 3 Follow up the Interview
Part Ⅱ Practical Writing
1. Letters of Job-application
2. Resume
Part Ⅲ Exercises
Part Ⅳ Supplementary Reading
Jobs Rethink Necessary
Refererces
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