會(huì)展英語(yǔ)（高職精品會(huì)展）
- 所屬分類(lèi)：
- 作者：
雷兵，楊曉梅 主編
- 出版社：
東北財(cái)經(jīng)大學(xué)出版社有限責(zé)任公司
- ISBN：9787811225228
- 出版日期：2009-1-1
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原價(jià)：
￥22.00元
現(xiàn)價(jià)：￥16.00元
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圖書(shū)簡(jiǎn)介
隨著中國(guó)社會(huì)經(jīng)濟(jì)的飛速發(fā)展，中國(guó)會(huì)展業(yè)以年均近20％_的速度遞增。作為一種新的經(jīng)濟(jì)現(xiàn)象和經(jīng)濟(jì)發(fā)展增長(zhǎng)點(diǎn)，“會(huì)展經(jīng)濟(jì)”已經(jīng)引起了社會(huì)的廣泛重視。在中國(guó)，會(huì)展經(jīng)濟(jì)屬于朝陽(yáng)產(chǎn)業(yè)，但孕育著巨大的生機(jī)和潛力。會(huì)展業(yè)對(duì)人才的需求日益增長(zhǎng)，對(duì)從業(yè)人員的要求也逐漸提高，不僅要求從業(yè)人員具備貿(mào)易、管理、法律法規(guī)等方面的知識(shí)和解決問(wèn)題的能力，還要求他們具備較強(qiáng)的語(yǔ)言能力，包括外語(yǔ)的運(yùn)用和溝通能力。
根據(jù)中國(guó)會(huì)展業(yè)的發(fā)展現(xiàn)狀和趨勢(shì)以及會(huì)展業(yè)對(duì)人才的需求現(xiàn)狀和趨勢(shì)，我們編寫(xiě)了這本《會(huì)展英語(yǔ)》。本教材的特點(diǎn)是：
1.脈絡(luò)清晰，職業(yè)指向性明確。本教材的編寫(xiě)，從情景對(duì)話人手，培養(yǎng)學(xué)生的英語(yǔ)聽(tīng)說(shuō)實(shí)際應(yīng)用能力。按會(huì)展行業(yè)工作流程的順序來(lái)設(shè)計(jì)編排內(nèi)容，涵蓋了會(huì)展業(yè)服務(wù)和管理的主要內(nèi)容。避免過(guò)于強(qiáng)調(diào)閱讀、詞匯、語(yǔ)法和翻譯的學(xué)習(xí)，而是將職業(yè)技能的訓(xùn)練貫穿于英語(yǔ)學(xué)習(xí)中，使學(xué)習(xí)者感到明確的職業(yè)指向性。
2.專(zhuān)業(yè)性和實(shí)用性強(qiáng)。在每個(gè)單元的導(dǎo)人部分，引入會(huì)展業(yè)相關(guān)服務(wù)和管理的關(guān)鍵工作術(shù)語(yǔ)和要領(lǐng)；在案例對(duì)話學(xué)習(xí)中，設(shè)置具體的會(huì)話情景，并在內(nèi)容上融入對(duì)相關(guān)工作經(jīng)驗(yàn)的交流和總結(jié)，使教學(xué)與會(huì)展工作實(shí)踐對(duì)接，通過(guò)對(duì)話內(nèi)容，幫助學(xué)生掌握英語(yǔ)會(huì)話技巧，并學(xué)習(xí)相關(guān)會(huì)展工作經(jīng)驗(yàn)和技能；課文的選擇是以特殊英語(yǔ)（ESP）為原則，將學(xué)生即將從事的專(zhuān)業(yè)與語(yǔ)言學(xué)習(xí)相結(jié)合，通過(guò)使用英語(yǔ)來(lái)掌握會(huì)展專(zhuān)業(yè)的基本技能，特別注重選材的專(zhuān)業(yè)性、實(shí)用性和新穎性。
3.使用對(duì)象廣泛。本教材不僅可以作為中高等職業(yè)院校會(huì)展專(zhuān)業(yè)學(xué)生的教材，還可以作為有志從事會(huì)展工作的專(zhuān)業(yè)人士、管理人員、翻譯人員的參考資料。
目錄
Unit 1 Preparation for Exhibition（展前）
Lesson One Brief Introduction to Conventions and Exhibitions
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Two Planning the Exhibition
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Three Exhibition Marketing
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Four Invitation
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Unit 2 At the Exhibition（展中）
Lesson One Receiving Clients
Section One：Lead in
Section Two：Speak and Act
Section ThFee：Intensive Reading
Section Four：Read More
Lesson Two Sales Presentation
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Three Business Negotiation
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Four Signing a Contract
Section One：Lead in
Section Two：Speak and Act
Section ThFee：Intensive Reading
Section Four：Read More
Lesson Five Organizing Activities
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Unit 3 Exhibition Follow-Up（展后）
Lesson One Follow-uD Businesses
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Two Exhibition Results Analysis
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Unit 4 Convention（會(huì)議）
Lesson One Booking a Meeting
Section One：kad in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Two Preparation for International Convention
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section FoLlr：Read More
Lesson Three Opening and Closing Ceremony
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Four Notice
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
附錄1 主要國(guó)際會(huì)議、展覽行業(yè)組織
附錄2 會(huì)展詞匯與術(shù)語(yǔ)
主要參考文獻(xiàn)
練習(xí)參考答案
