2016年考研英語二翻譯答案（文都版）

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46. Directions:

Translate the following text into Chinese. Your translation should be written on the ANSWER SHEET. (15 points)

The supermarket is designed to lure customers into spending as much time as possible within its doors. The reason for this is simple:The longer you stay in the store, the more stuff you'll see, and the more stuff you see, the more you'll buy. And supermarkets contain a lot of stuff. The average supermarket, according to the Food Marketing Institute, carries some 44,00 different items, and many carry tens of thousands more. The sheer volume of available choice is enough to send shoppers into a state of information overload. According to brain-scan experiments, the demands of so much decision-making quickly become too much for us. After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead begin shopping emotionally - which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.

超市設計的目的就是為了使消費者花盡可能多的時間在店內逛。理由很簡單：你在店里待的時間越長，你看到的東西就越多;你看到的東西越多，你買的東西就越多。超市中有各種各樣的商品。根據食品營銷研究所的調查，平均每個超市約有4400種不同種類的商品，有的超市甚至有成千上萬種商品。琳瑯滿目的商品足以讓顧客眼花繚亂。根據腦部掃描實驗，迅速做出決定對我們來說實在太難。40分鐘的購物經歷后，大多數人已不再是理性選擇，而開始感性消費。這就是為什么購物車里的商品會有50%是我們本不打算買的。