The supermarket is designed to lure customers into spending as much time as possible within its doors. The reason for this is simple:The longer you stay in the store, the more stuff you’ll buy. And supermarkets contain a lot of stuff. The average supermarket, according to the Food Market Institute, carries some 44,000 different items, and many carry tens of thousands more. The sheer volume of available choice is enough to send shoppers into a state of information overload. According to the brain-scan experiments, the demands of so much decision-making quickly become too much for us. After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead began shopping to be rationally selective, and instead began shopping emotionally—which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.
【重要詞組】
1.lure into doing 吸引
2.Spend much time in doing sth. 花費時間做某事
3.The reason for this is simple. 原因非常簡單
4.The longer you stay in the store, the more stuff you’ll buy. 顧客在店里停留的時間越長,買的越多。
5.Stuff 商品
6.according to the Food Market Institute 根據食品推廣協會的調查
7.different items 不同的商品
8.The sheer volume of available choice 如此眾多的選擇
9.send shoppers into a state of information overload. 足以使顧客面對的信息過于繁雜
10.According to the brain-scan experiments 根據腦部掃描實驗